Aïcha Touré Appointed New CEO of Orange Sierra Leone to Drive Digital Innovation and Growth

Orange Sierra Leone has officially appointed Aïcha Touré as its new Chief Executive Officer. This marks an important milestone for the telecommunications company as it enters a fresh phase of strategic growth and innovation in Sierra Leone’s digital landscape.

The transition was handled smoothly, with outgoing CEO Mr. Sekou Amadou Bah welcoming Madam Aïcha Touré warmly. He guided her on a comprehensive tour of essential facilities, such as the Orange Digital Center and various technical departments. She also participated in engaging sessions with team members, setting a positive tone for her leadership.

Madam Aïcha Touré arrives with over 12 years of distinguished experience in telecommunications, technology, and financial services. She first joined the Orange Group in 2017, serving as Chief Strategy and Innovation Officer at Orange Mali. In that capacity, she spearheaded major transformation projects, including the successful rollout of 4G services, significant expansion of fibre infrastructure, and enhanced energy access solutions for customers.

In 2019, she advanced to the role of CEO at Orange Money Mali. Under her guidance, the mobile money service rose to become the leading provider of financial inclusion in the country. Her achievements highlight a proven track record of driving impactful change in African markets.

Madam Aïcha Touré holds impressive academic credentials that support her executive success. She earned a master’s degree in engineering from the prestigious CentraleSupélec in France. She further strengthened her leadership skills with an Executive MBA from the Massachusetts Institute of Technology (MIT), where she participated as a Sloan Fellow.

Throughout her career, she has demonstrated a deep dedication to leveraging digital innovation for inclusive growth and economic empowerment. Her vision aligns closely with Orange’s mission to expand connectivity and opportunities across Africa.

Orange Sierra Leone expressed sincere gratitude to the outgoing CEO, Mr. Sekou Amadou Bah, for his valuable contributions. During his tenure, the company reached several key milestones, including major network and infrastructure expansions, improved customer experiences, and meaningful progress in digital empowerment programs nationwide.

These accomplishments have strengthened Orange Sierra Leone’s position as a reliable partner in the country’s development.

With Madam Aïcha Touré now leading as CEO, Orange Sierra Leone is poised for renewed growth, cutting edge innovation, and greater societal impact. The company remains focused on broadening digital connectivity, enhancing services, and supporting Sierra Leone’s journey toward a more connected and inclusive future.

This appointment signals strong confidence in her ability to build on past successes while introducing fresh strategies to meet evolving market needs. Stakeholders and customers alike look forward to the positive developments ahead under her guidance.

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