African Startups on the Radar: Sava, Kenzz, and Healthtracka Stand Out in 2025

African startups are kicking off the second half of 2025 with strong momentum, and a few names are catching the eye of investors and industry watchers. Companies like Sava (South Africa), Kenzz (Egypt), and Healthtracka (Nigeria) are emerging as leaders in their spaces, driving innovation across fintech, e-commerce, and digital health.

Sava: Reinventing SME Banking

Sava is focused on solving the financial pain points of small and medium businesses in Africa. The startup offers tools that help SMEs manage spend, access credit, and scale operations. Its model combines smart financial products with deep integration into business workflows — something many African SMEs have historically lacked.

Kenzz: Localized E-commerce for Egypt

Egypt’s Kenzz is reshaping e-commerce by building platforms that feel personal and culturally aligned. Its focus on affordability, local brands, and neighborhood delivery has helped it connect with underserved communities, bridging gaps left by larger platforms.

Healthtracka: Making Diagnostics Accessible

Nigeria’s Healthtracka continues to gain traction as a home diagnostics company, bringing medical tests directly to patients’ doors. In a continent where access to healthcare is often a hurdle, Healthtracka’s solution is proving both timely and scalable.

Why It Matters

These startups reflect how Africa’s innovation ecosystem is diversifying beyond just fintech. From healthtech to e-commerce, startups are increasingly addressing deep, structural needs of African societies. Their growth also shows that the continent’s ecosystem is maturing — moving from chasing hype to solving pressing, everyday challenges.

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